OUR STORY

THE BRAND

Diego Jones is an American, family-owned jewelry manufacturer and retailer from the southwest, USA

(Albuquerque, New Mexico).

We are focused on designing and making high-quality, beautiful jewelry that can be worn every day. We honor the work of traditional Southwestern artists and bring a modern flair to our designs

 

Jewelry casting is an old art form, but we have combined it with computer-aided design to enable precise final products.

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Father & Son Owners and Designers
Mike Jones & Colin Jones 

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The History

In 1975 our founder, Michael Jones, was making traditional silver and turquoise jewelry in his garage.  As his designs got more and more popular, he saw the need to expand the size of his shop and take on some employees to help him make and sell his custom jewelry.  As the years went on, he saw the company grow to a staff of 100+ people including production associates, and salespeople. 

 

Nowhere along the way was Michael willing to sacrifice quality because of the volume of jewelry he was making.  He knows each step of the process intimately and has passed down those skills and knowledge to his kids and close friends who are carrying the business forward today.

 

Michael’s standards are the standards with which every metal piece at Diego Jones is made.